SEO is not new. Actually search engine optimization is done
Since the late 1990s.
But it is still the most popular digital marketing channel.
Surprisingly enough, it has more interest than social media,
Marketing and Facebook advertising combined.
But there are even stronger reasons why businesses love it
SEO: Purpose.
Unlike social media,
You know what someone is looking for when they search on Google. Based on their search query,
You can provide a page that serves a hundred of them,
Percent relevance. As a result, conversion rates from searches
Much better than any other channel.
That's not all. Organic social media marketing is also happening
The ultimate hamster wheel.
When you get some awareness
You're posting, but when you stop, it's over.
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